Pitch Evaluation - Ferrier

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COM 368 Magazine Publishing: Final Magazine Pitches Team Name
Dr. Michelle Ferrier, Spring 2012
Your Name ___
Ten-minute Pitch Judging Criteria
Circle the appropriate response: 1=Strongly Disagree 5=Strongly Agree (The higher the score the better)

Judging Criteria
 Score
 Comments
1. Problem and market need. The pitch was compelling, easy to understand, and focused around a
clearly articulated problem and market need.
 1 2 3 4 5
2. Solution. The magazine is described completely, concisely and is easy to understand:
features and benefits, current stage of development, value proposition.
 1 2 3 4 5
3. Opportunity Sizing. The Market is clearly described, sized and characterized, as are the target
customer and demographics.
1 2 3 4 5
4. Business Model. The pitch shows an understanding of operations – how the company will make
money and deliver its product and/or services.
 1 2 3 4 5
5. Competition and sustainable advantage. The pitch demonstrates a understanding of the
competitors and alternatives.
 1 2 3 4 5
6. Marketing and sales. The team describes a realistic and effective marketing and sales
strategy.
 1 2 3 4 5
7. Management Team. The company has identified the necessary employees, skills, experiences is
needs to succeed. The team has what it takes to execute the plan. The pitch is confident and knowledgeable and within time frame.
 1 2 3 4 5
8. Financial projections. The company has realistic financial projections in terms of circulation strategy, subscription pricing and advertising costs.
 1 2 3 4 5
9. Editorial development. The company has a clear editorial mission and has developed unique content or angle that provides a competitive advantage.
 1 2 3 4 5
10. Online, Mobile and Social Media Strategies. The team has a clear strategy for using technologies and engaging audiences online.
 1 2 3 4 5


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